Collection: Deepa Gurnani

Deepa Gurnani’s purpose is to preserve and refine the storied craft of Indian hand embroidery.  In doing so, they strive to enrich the livelihood of our Karigars by adopting fair trade practices and ensuring safe working conditions. Deepa Gurnani strives to produce the finest hand crafted accessories using responsible and ethical methods.  They believe the Earth is sacred and will implement responsible methods to preserve and protect the environment.   Altruistic endeavors are at the forefront of their mission and they continue to commit a portion of their profits to charitable causes.  Deepa aims to contribute to a better world while safeguarding the cultural heritage of Indian embroidery.

There is a rich history behind the craftsmanship of the Deepa Gurnani collection.  Every stitch is a homage to cultural and artistic heritage.  The Karigars (Artisans) use embroidery techniques going back several centuries, handed down from one generation to the next.  All Deepa Gurnani jewelry is handmade, ensuring the continuity and refinement of a storied craft.

Karigars are valued and compensated for their skills.  Deepa Gurnani ensure workers are paid above standard wages and invest in their well being.  Health care is provided, education is sponsored, retirement benefits are afforded and housing arranged when necessary. 

Deepa Gurnani embraces environmentally responsible practices.  They take our own impact into account and ensure that they take measures to become a less wasteful, more efficient company.  They recycle, up-cycle, reduce energy consumption and are transitioning to eco friendly packaging.  Deepa Gurnani supports OCA (Organic Consumers Association) as they believe that it is our fundamental responsibility to look after our planet for all future generations.  

Deepa Gurnani gives back, a portion of their profits are donated each year to various charities.  They sponsor buildOn which is an organization committed to breaking the cycle of poverty, illiteracy and low expectations through service and education.  They support the SGI-USA, an organization dedicated to advancing world peace.  During the pandemic they established the 10K Mask Initiative which distributed handmade masks to local hospitals and the general public.